Globally, a select few, exceptionally powerful brands, are recognized as Super Brands. Some of the Indian brands have made it into this unique hall of fame, and amongst that coveted group features Hero Cycles.

At Hero Cycles, quality is a tradition, be it in the form of well trained labour, technically superb machines or world class quality.

Today Hero Cycles is one of the handful companies in India which can boast of the global scale of operations, not just in size or superior technology, but also its innovative marketing strategies.

Around the clock, every 9 seconds 1 cycle rolls out from the Hero plant

The brand has used celebraties - including film stars Sanjay Dutt, Rani Mukherjee, Hrithik Roshan and Ameesha Patel. The latest is India’s new bowling sensation, Irfan Pathan who has also been a real life Hero cycle user

At Hero, it’s always believed that there is much more to life than just business. As a company with a heart, it has certain commitments towards its employees, the society and the nation.

Hero Cycles has fulfilled its social obligation. It runs Schools, Colleges, Hospitals, Heart Research Foundations, Mobile Medical Vans, maintains Parks, etc.