Heroes moving the Globe
Today Hero Cycles is one of the handful companies in India which can boast of the global scale of operations, not just in size or superior technology, but also its innovative marketing strategies. True to its leadership stature, Hero has not only achieved a volume of production that can be matched by no other cycle manufacturer in the world, but has also started exporting bicycles to countries like US, Germany and Japan, which is a manifestation of Hero’s quality and marketing capability. Hero’s forays into the overseas markets pioneered the Indian export in bicycle segment as early as 1963. While initial exports were restricted to the Africa and the Middle-East, today more than 50% bicycle exports meet the demands of sophisticated markets in Europe and America. Indeed, to dare to explode from a small town of Ludhiana to world’s best and household name in 89 countries, it has Powerfull task by any standards.

This Super Brand has still a long way to go but there is no hurdle too big and no accomplishment permanent as this super brand thrives on the philosophy that Heroes in the market-place are the ones, who forge strong relationship by being relevant, constant and persistent, ...the True Heroes - in spirit and in form.

Born out of Passion
The ore goes into fire only to shed off its impurities. Similar is the man whose virtues shine when he is tried by the fire of life. Taking upon ‘Novelty’ itself as a competitor, the Hero Cycles, has been always striving for perfection and innovation in every aspect of their dealings. The pursuit to innovate is endless at Hero, so much so that ‘innovation’ has become a buzz word in Hero premises. Hero Cycles has been able to use changes and new trends to its advantage by identifying emerging need gaps and expanding its product portfolio to appeal to different kinds of customers. In its endeavour to keep a step-ahead of times, Hero’s most advanced & modern R & D department continuously creates innovative products having functional attributes & aesthetics, meeting the aspirational needs of its proud customers around the globe. As a result, Hero Cycles was able to launch several new concepts and models in bicycles like the Mountain Bikes, Racer Bikes, Dirt Terrain Bikes & D-frame bikes besides creating a variety of cycles for different user segments and sub-segments – including women and children, students, adventure seekers, labourers, city customers and fitness conscious. Rolling out nineteen new models in just one year, itself speaks volume for Hero’s emphasis on innovations & designs.